About Us

Welcome to PONENT CAR Quality!

Building for the Future: A Brief Introduction to Our History – The Relentless Pursuit of Perfection!

History We started in 1996 as a small used car dealership in Tarragona, initially focused on vehicle sales brokerage within the local market. As demand for German cars grew among Spanish buyers, we saw an opportunity and shifted our focus towards building a strong export business.
To fuel this growth, we formed partnerships with other dealerships, offering both our own stock and theirs. However, as competition grew, it became clear that we needed to innovate to stay ahead. This led us to create a division dedicated to participating in public and private auctions held by major banks in Spain. This strategy allowed us to offer more competitive prices and significantly increase our sales volume.
Our strategy quickly made us one of the leading dealerships in the region, with an annual turnover growth of over 40%. As other competitors began following similar strategies, we continued to innovate and gained the trust of our partners. This allowed us to help sell their vehicle fleets, which were recovered from loans, leasing contracts, credit defaults, and bankrupt dealerships across the European Union. These vehicles further expanded our inventory and accelerated our growth.
With more than 25 years of experience, we have become a trusted name in the automotive industry, specializing in the buying and selling of pre-owned. We have also heavily invested in online marketing, allowing us to connect with customers across Europe while maintaining our core values of quality, reliability, and transparency.
Today, our company proudly combines tradition with innovation, offering a wide range of thoroughly inspected vehicles, customized financing options, extended warranty packages, and a highly personalized customer experience. Our reputation is built not only on the quality of our cars but also on the trust and loyalty of our customers, whose recommendations are the greatest recognition we can receive.

Experience With years of professional experience in the used vehicle industry, we focus on every sale, inspection, and condition check to maintain the highest quality standards. We are confident in the condition of all vehicles we sell, and we carry out a detailed final inspection, even for vehicles provided by our partners.
Our motto is “Driven by trust, powered by quality,” a phrase that embodies our commitment to excellence at every stage. Providing high-quality vehicles is our main goal, as it ensures customer satisfaction and encourages repeat business. Furthermore, we believe that a quality vehicle leads to positive reviews and increases the chances of recommendations to family and friends.

Dedication We are committed to offering a broad and varied selection of vehicles, available either directly from our own stock or through our trusted partners. Our inventory includes sedans, coupes, convertibles, SUVs, vans, minibuses, caravans, motorhomes, and more. Customers can also choose from a range of powertrains, including petrol, diesel, hybrid, and electric options.

Services Our goal is to provide outstanding service to our customers while ensuring a smooth and efficient sales process. As specialists and wholesalers in the used vehicle market, we offer the following services:

  • Comprehensive vehicle condition evaluations
  • Expert advice available in both Spanish and English
  • Professional auto detailing services
  • €1000 loyalty discount for returning customers
  • VAT compliance in line with Spanish regulations
  • Preparation of all necessary sale, export, and import documents
  • Customs clearance and handling of all formalities
  • Final vehicle registration for EU countries with no additional fees
  • One-year warranty or up to 25,000 km on all vehicles sold
  • Five-day inspection period with the right to reject the vehicle
  • Worldwide delivery and shipping services
  • Highly competitive prices in the market

Location Our showroom is currently undergoing relocation as we prepare to move to a larger, better-positioned, and more modern space designed to meet your needs while enhancing the overall customer experience. The new showroom will feature a snack bar for customer relaxation and a dedicated auto detailing area for improved vehicle care. Until the new location is ready, you can visit us at our office at Plaza Ponent 5, 43001 Tarragona.
Due to the relocation, vehicle viewings from our stock are temporarily limited and available by appointment only for inspections and test drives. In the meantime, our team is fully available to offer personalized guidance, professional support, and all necessary services, including documentation, financing, and transportation.
Our commitment to quality, transparency, and customer satisfaction remains unchanged. We sincerely appreciate your trust and patience during this transition period and look forward to welcoming you soon to our new showroom, which will be larger, more modern, and thoughtfully designed to meet your needs.

Back to top

You cannot copy content of this page